Top casino promotion ideas in 2024

Read all about Gambling promotion below!

Most profitable GEOs for casino promotions

There is no reason to doubt the profitability of the Gambling industry in 2024, many even wonder how to open their own online casino. 

According to The Business Research Company, in 2024 alone, profits will reach 138 billion worldwide, and in 2028 they may already amount to 168 billion. This indicates the profitability of the industry around the world, the only question remains — where exactly to promote online casinos in order to gain profit?

Online gambling is widespread in both Tier 1 and Tier 3 countries, the main difference lies in the profit per player, motivation and purchasing power. Also, slot promotions in Tier 1 countries can be more difficult, because competition and the price of advertising are much higher.

Turning to statistics, according to betting.co.uk the countries where people gamble the most include Japan, the United States, the United Kingdom, Korea and China, while the countries with the largest number of gamblers per population are Finland, Italy, Estonia, the Netherlands and Russia.

According to RichAds, there are several countries that consistently convert to promote online casinos, however, we recommend checking our monthly report “Best GEOs and verticals”, there you will find the latest data on formats!

Top GEOs for casino promotions at RichAds

• India
• Indonesia
• Brazil
• Bangladesh
• Vietnam
• USA
• Turkey

Important: there are top GEOs for each format, which may differ from each other, above we have collected general data. Below we will tell you about the top formats for the casino launch and provide trending GEOs for each of them!

And if you have already chosen a specific GEO to promote your casino site, you can use our guides to the most popular countries, we have collected everything below for your convenience!

• How to gain Betting traffic in Bangladesh
• How to gain Betting traffic in Brazil? Full affiliate guide
• How to gain Gambling traffic in Vietnam?
• How to gain Gambling traffic in Indonesia? In-depth overview
• How to gain Gambling traffic in the Philippines? All secrets revealed!
• How to launch Gambling in Brazil: learn expert insights
• How to gain Gambling traffic in Bangladesh?
• Promoting Gambling ads in South Africa: best practices
• How to gain Gambling traffic in Malaysia? Top insights
• Proven ways to promote Gambling in Latin America

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3 best traffic types for casino games promotions

When it comes to promoting online casinos, it is important to think in advance which traffic sources are okay with the iGaming topic and will help you avoid bans, providing an opportunity to increase income.

RichAds team has identified three of the most profitable sources to promote online casinos and boost your profit.

1. Native ads in Telegram mini apps.

This is a new type of ad format at RichAds advertising network, this traffic source has exclusively appeared on our platform, and does not compete with the official Telegram advertising. Such ads look like a mix of native ads with push ads, including an icon, a banner and text. They appear in mini applications, in particular, clickers.

The main advantage for launching a casino offer on it is the novelty of the format and its loyal content policy, officially telegram moderation does not allow such ads, however, this type of advertising does not restrict iGaming at all. The cost starts from $0.015 per click, you can launch it on your own, as well as request free whitelists and creatives from managers.

• Top GEOs for casino promotion on Telegram ads (mob): IDN, BGD, DEU, IND, FRA;
• Top GEOs for casino promotion on Telegram ads (desktop): IDN, VNM, PHL, BGD, UKR;

2. Push ads.

This advertising format does not impose restrictions on the use of creatives and landing pages, which reduces the risk of banks to zero. In addition, push traffic is real users who subscribe to ads themselves, which makes the audience more interested. According to the experience of the RichAds team, this type of advertising shows the best results for Gambling vertical.

The price is also affordable, it starts from $0.005 per click for Tier 3 countries. Another plus is that this type of advertising can look like a personalized message, which attracts most users.

• Top GEOs for casino promotion on push ads (mob): IDN, THA, VNM, BGD, MYS;
• Top GEOs for casino promotion on push ads (desktop): IDN, ROU, THA, DEU, JPN;

3. Pop ads.

This is by far the easiest way to start promoting an online casino — you just need a link and basic targeting. Although this type of traffic is sometimes considered “aggressive”, it can be an advantage for gambling offers, as players are often prone to impulsive decisions. 

In addition, for the price, pops are the most affordable option in RichAds, starting at $1.5 per thousand impressions in this region!

• Top GEOs for casino promotion on pop ads (mob): JPN, IDN, BGD, PAK, IND, VNM;
• Top GEOs for casino promotion on pop ads (desktop): BGD, PAK, GBR, AUT, ITA;

Unique ideas for casino promotion: 9 creatives examples

It is important to use several approaches at the same time in order to find your target audience and get enough traffic when driving ads to your casino site.

Below RichAds team has collected 9 examples of creatives that are suitable for push advertising and native advertising in telegram mini apps!

• Mention of bonuses and promotions.
  Use exclusive offers such as “Get a 100% first deposit bonus!” or “Free Spins for new players!” This attracts attention and encourages users to sign up.
• Imitation of private messages.
  Create creatives in the format of private messages, for example, “(1) Take a personal bonus of $5,000!” This creates a feeling of personalization and trust, as if the user has received a real message.
• Showing different slots and games.
  Diversify your creatives by demonstrating various games — slots, poker, roulette. For example, “Try a new game — win the jackpot on the Mega Fortune slot!” There are different popular types of games in different regions, take this into account!

• Popular sports betting players.
  Use images of famous athletes or sports bloggers who place bets. For example, study who is most loved in a particular region and apply his photo on the banner.
• Add an intriguing headline.
  Headlines like “100% earnings option!” or “How I earned $10,000 per night!” attract attention and interest.
• The specific amount of winnings.
  One of the best casino promotion ideas is to specify the real amounts of winnings in your creatives, for example, “Win up to $20,000 every week!” This creates a sense of reality and achievability.

• Popular payment methods in the region.
  Focus on local payment methods, describing and mentioning popular ones in a particular region. For example, write them on the banner so that the user can immediately see that it will be easy for him to make a deposit.
• A secret strategy from an influencer or an expert.
  Offer exclusive access to the strategy from a well-known influencer. For example, “Learn the secrets of betting from … and increase your chances of winning!” or show a famous sports expert who shares predictions!
• Use people’s motivation to earn easy money.
  Emphasize the simplicity of the process and the speed of payments. For example, “Earn easy money in a matter of minutes! Fast payouts are guaranteed!”

We also have guides on Gambling creatives for specific countries, be sure to read them and learn more about the local casino promotion ideas and peculiarities.

• Examples of сreatives for Gambling offers in Brazil: 16 ideas
• 18 examples of creatives for Gambling in Vietnam
• Examples of 18 creatives for Gambling in Indonesia

Set up tips on online casino campaign launch: RichAds tips

Now that you know everything about GEO, traffic sources and creative ideas, we have compiled the main casino marketing ideas for advertising your offers and casino sites.

These are general tips for any of the mentioned traffic sources, you can also request free whitelists and creatives for them from the manager, and ask for tips on setting up campaigns specifically for your offer!

5 main tips for setting up the casino promotion campaign

1. Create 5-10 different creatives for a wide audience  
   To achieve maximum coverage, it is important to apply various methods of user engagement. It is recommended to develop at least five unique creatives for each iGaming advertising campaign. The same applies to landing pages, but to test different versions, it is better to run separate campaigns for each link, taking into account the local characteristics of the target audience.
2. Separate advertising campaigns by device  
   It is recommended to run separate advertising campaigns for mobile and desktop devices in RichAds in order to optimize traffic costs. CPC and CPM costs can vary significantly even within the same campaign, which complicates the optimization process. In addition, the formats of creatives may vary depending on the device.
3. Launch campaigns on premium sources  
   This is an ideal way to start any advertising campaign, including casino offers. The premium group of sources includes the most effective and proven sites that have demonstrated high results. The conversion rate in this group is higher than the rest, so it is best to start with it, and then expand coverage to other groups — standard, remnant and new.
4. Use automated tools to increase efficiency  
   Our platform offers a number of features to simplify automated optimization. You can use the Automated rules tool, which will automatically sort traffic sources by blacklist and whitelist according to your criteria. The Micro bidding feature allows you to manually set individual bids for certain targeting parameters, for example, by reducing the bid for less effective sources.
5. Consult with managers on effective sources and settings  
   After making a deposit of at least $500 to your RichAds account, you will receive a personal manager who will help you with setting up, launching and optimizing advertising campaigns, as well as provide free whitelists. 

   Managers will help you determine the optimal rates, set the daily budget and correct parameters. Currently, we also offer free creatives for arbitrageurs who want to test a new advertising format in Telegram mini-applications!

Conclusion

Now you know everything about advertising a casino in 2024 effectively, use this guide as a checklist.

Take a casino offer, choose a GEO and launch it on any traffic source from RichAds, you definitely won’t make a mistake!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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