EPC stands for Earnings Per Click and is displayed on all network campaigns. It's a computed average income affiliates are earnings on a given campaign calculated on a per-click basis. This number isn't a guarantee of how much an affiliate will earn by advertising a campaign but is simply a tool for affiliates to gauge their potential interest in advertising a campaign and measuring their conversion compared to the average across the network.
Affiliates seek to generate advertising revenue from their websites and mailings lists but often lack in time or size to deal directly with multiple large sponsors. On the flipside, advertisers want traffic to generate sales and leads for their websites without the commitment of dealing with hundreds of individual affiliates. Bulk CPA.com acts as a single point of contact for advertisers and affiliates, acting as a trusted source for both sides. Affiliates benefit from having access to hundreds of advertising campaigns and receiving a single aggregated "always on time" commission payment from Bulk CPA. Advertisers benefit by having their CPA campaigns made available to thousands of affiliates without having to recruit or maintain a single one.
CPA stands for Cost Per Action. Unlike other marketing models where an advertiser pays for every surfer seeing their ad (CPM) or clicking on their ad (CPC), an advertiser under the CPA model pays only when a specific action is taken on their website. The advertiser defines this action in advance and only pays when that action is taken. The advertiser action can be as simple as filling out a form on their website or as complex as a multi-page sign-up ending with a purchase through credit card. Generally speaking, the more involved the action, the higher an affiliate would expect to be paid for generating it.
Affiliates are initially paid on a monthly net 30 basis. For example, affiliates generating revenue in January will receive their payments on February 15th. Once an affiliate has received their first payment from us, they are automatically placed on a payment schedule if they are receiving their payments electronically. We require a minimum balance of $50 before we issue a payment. If you don't reach this level, your earnings will roll over to the subsequent pay period until you reach the minimum $50.
We pay affiliates by Check, PayPal,and Wire. The options available are dependent on an affiliate's home country. Our system tracks all earnings in US Dollars, however most international affiliates paid by check have the benefit of receiving their payment in their national currency and drafted from a local bank. For example, Canadian affiliates have their earning converted to Canadian dollars and paid via check drafted from a Canadian bank. It is the same with Australians in Aussie dollars, Brits in Pounds and a host of other counties and currencies. We do this so international affiliates don't suffer the fees and delays often implemented by their banks when depositing American checks. The list of countries we support is too large to include here so please contact your affiliate manager if you have any questions about how you'll be paid.
Incentive traffic is when an affiliate offers a surfer a reward of some kind (virtual or real) to sign up to an advertiser through their affiliate link. A potential affiliate must understand that while Bulk CPA does allow some forms of incentive traffic, affiliates using incentive traffic will be limited to advertising only the few ad campaigns which accept it. Most campaigns do not accept incentive traffic. We're very selective on the kinds of incentive traffic we accept and very strict on incentive affiliate adherence to only advertising the campaigns which allow it. Generally speaking, potential affiliates who purchase or license common GPT (Get Paid To) incentive scripts, will not be accepted into the network due the higher level of problematic leads they seem to generate.
Yes, we generally accept this kind of traffic but only on campaigns which accept incentive traffic. You are required to own or have rights to distribute the content which is being unlocked. It should be not be pornographic in nature and is subject to the same terms and conditions an affiliate's website is subject to.
Yes. Affiliates can refer other affiliates and receive a 10% bounty on their earnings of their activity with the network. The potential referred affiliate must be new to Bulk CPA and not be another advertising network.
A campaign indicating it accepts incentives will also accept non-incentive traffic, so you would be fine to advertise it. We're simply trying to display which campaigns are OK for incentive affiliates to advertise. If there are two version of a campaign, a non-incentive affiliate would be best to advertise the version which doesn't specify incentive traffic allowed. Generally speaking, campaigns which accept incentive traffic pay less. Contact your affiliate manager if you are unsure.
In most cases, leads and sales are tracked in real time, but there can be up to a 5 minute delay for our server to refresh affiliate statistics. There are some advertising campaigns where a sale/lead is only declared days after the surfer signed up. In such circumstances, this will be disclosed in the ad campaign description.
Affiliates can purchase approved ad placements from third party traffic sources. Each campaign on Bulk CPA has specific rules as to whether a given traffic source is allowed or not. For example, it's not uncommon for some advertisers to request they not receive social network traffic, to which affiliates must comply. Affiliates are responsible for the nature and quality of the advertising they bring into the network from third parties. Affiliates must ensure they are following the terms of service and advertising guidelines of the websites from where they are acquiring traffic.
Click tracking between two sources never match 100%. Some of the clicks an affiliate purchases from a third party might get IP filtered because they are from a country the campaign doesn't accept. Even if you're buying specific country-targeted traffic to send to a campaign accepting traffic from that same country, rarely does the logic behind two IP filters match 100%. It could also be that the surfer abandons the browser before a click is tracked on both sides. A small discrepancy in click stats is expected and normal.
Scrubbing is when an advertiser doesn't pay for invalid or duplicate leads. For example, while an affiliate might have generated 100 raw sign ups to a campaign, 10 were already in the advertiser's database and 10 more contained bad data. So out of those 100 sign ups, 80 were valid leads and 20 were scrubbed. Shaving is when an advertiser doesn't pay for leads which would otherwise be valid but is attempting to increase their profit on a campaign. Bulk CPA does not accept advertiser lead shaving.
That's a little difficult to predict as Bulk CPA has 18,000 affiliates in the network and they selectively choose the ads they want to run themselves. A successful ad campaign might see traffic from hundreds of affiliates across multiple traffic types such as banner placements, email marketing, search engines, social media and others. An advertiser can however specify in advance whether they want to exclude certain types of traffic, like search engine or social network traffic.
There is no direct contact between affiliates and advertisers. All contact goes through the network. Affiliates come to Bulk CPA specifically for the benefit of having a single contact point for multiple sponsorship opportunities.
We don't predict traffic volumes on potential campaigns. There are simply too many unknown factors to give a proper estimate. Much depends on the conversion of the campaign, the target countries and demographics, the decided upon CPA rate versus competitive campaigns and the final mix of affiliates who decide to pick up any given campaign. Some campaigns can see hundreds of thousands of leads while others struggle to get hundreds per month.
Bulk CPA puts potential affiliates through a quality assurance and fraud check before we allow them into the network. This helps reduce the occurrence of fraud and bad leads. Advertisers must also work at monitoring data and reporting problems. We pass all advertisers the IDs of the affiliates generating traffic for their campaign. Advertisers should use this ID with their internal quality checks to analyze the profitability of the traffic they are receiving on an individual affiliate level.
Send us some details about the campaign you'd like to bring to Bulk CPA through the contact us page. Please include as much information as possible about your campaign including sample landing pages, CPA rates, target countries and budgetary caps. We receive many requests so please do not omit this information.
No, you may not. It is grounds for account termination or worse. The only people interested in acquiring dormant affiliate accounts do so with the intent of defrauding advertisers. If an affiliate sells their account, they're likely assisting someone in committing a crime and are subject to potential litigation. Bulk CPA fully supports advertisers and law enforcement agencies in their attempts to prosecute for fraud. If you don't want your affiliate account anymore, simply tell your affiliate manager and we'll close it for you.
No, this is directly against Bulk CPA's affiliate terms and conditions. Just like selling your affiliate account, the bulk of those interested in joint ventures do so with intent of defrauding advertisers. An affiliate is solely responsible for the leads generated on a campaign. Should the second party in the joint venture generate fraudulent leads/sales, it's the affiliate who risks account termination and litigation, not the second party.
In most cases, by the time you've received the termination email, it's too late. Our compliance department monitors traffic/leads constantly and action is swift when a problem is found. Affiliates are generally told when a minor problem is found and given the opportunity to make corrections. Major problems usually result in immediate account termination. If you want to plead your case, send a reply to the compliance email you received. Your best bet is to admit wrongdoing, accept the reversal of your leads/sales and ask permission to try again. In the rare circumstance that an affiliate is wrongly terminated from the network, they should reply to the compliance email and politely describe the problem and why they feel they are innocent.