Best ways to advertise cricket in 2024: affiliate manual

RichAds ad network team has prepared a guide of cricket advertising trends, from GEOs, traffic sources to creatives and setup tips! Make sure you read till the end to learn all the secrets.

Why promote cricket offers? Impressive stats

Promoting cricket is a very profitable idea for affiliate marketer, yet not many of them know that the sport is actually popular and viewership is wild, if you follow actual events, you can earn a great deal of money.

Don’t believe us? Let’s look at the relevant stats!

• According to topendsports, cricket is the second most watched sport of the world, with 2.5 billion viewers from Asia, Australia and the UK.
• In terms of constant fans, 1.1 billion Indians love cricket and follow all the possible matches.
• It’s not only India that’s into the sport, 65% of England population are into cricket, while as many as 90% of Australians do watch cricket on TV each year, says Playtoday.
• In 2023, ICC Cricket World Cup beat a record of concurrent viewership, it was 59 million of people worldwide who watched it.
• This year, 2024 brought a new country to be obsessed with cricket, it’s the USA — more than 400 leagues with 200k players exist in the country and the amount of fans continues to grow.

Knowing all the facts, you understand why promoting cricket is actually a great idea, it’s high time to start following the most hyped cricket events — we got you here as well!

Cricket championships in 2024
Vitality Blast, May 30 — September 14, 2024
Lanka Premier League, July 1 — July 21, 2024
Major League Cricket, July 5 — July 28, 2024
The Hundred Men’s Competition, July 23 — August 18, 2024
Caribbean Premier League, August 29 — October 6, 2024

Hyped GEOs to advertise cricket

Now you might be wondering where to run cricket offers to gain good traffic volumes and valuable leads, that’s why we collected a list of GEOs that show highest results for cricket both in the world and at RichAds ad network.

Best GEOs for cricket offers

• India
• Indonesia
• Malaysia
• Turkey
• South Africa
• Australia
• the UK
• the USA

The popularity of cricket in the GEOs is undeniable, YouGov also proves it in the study, and RichAds team sees a surge of volumes in the GEOs during big cricket events.

Make sure you ask a manager at RichAds for a whitelist to match your GEO and offer, this way you’ll boost the results 2x.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Who watches cricket? Target audience portrait

Before actually getting down to cricket promotion, it’s crucial to understand an approximate portrait of your audience. 

It’s quite hard to give one definition as the TA differs from region to region, yet we can give some common characteristics.

Cricket viewers demographics
Age: 34-45
Gender: 61% men, 39% women
Most watched formats: Test, ODI, T20I

In terms of motivation, everything depends on the GEO, some are religious fans, like India, United Arab Emirates and South Africa, while others just enjoy watching it as a part of entertainment, like Australia and England.

You can also check out additional info on the fanbase before getting started with your offer. For instance, according to Skyscanner, the biggest fanbase of cricket is in India, while the most disappointed one is in Afghanistan.

One more target audience hint is to check in advance which team is most favorited and create your ads based on the knowledge.

Check out Twitter, forums and social media to find out!

Traffic sources for promoting cricket 

Apparently, cricket niche belongs to the Betting vertical, which is not quite legal in most Asian countries, so the promotion may become a challenge if you do it via social media or some other sources that have strict rules on such ads.

For the reasons, it’s better to stick to proven ways of launching Betting ads — push and pop ads, both available at RichAds.

• Push ads. This traffic source has a very loyal content policy, allowing any image or text to be used in your ads, while attracting users that have subscribed to receiving such notifications. So, the user base is really eager, combined with an affordable price at $0.005 at RichAds, the format is ideal for cricket promotion.
• Pop ads. Also having no bans or restrictions, pop ads are great for Betting offers. They possess an aggressive yet convincing nature as such pop-up pages are not possible to miss and bettors react to such impulses. Another plus is the fact that such traffic is cheap, especially for Asian GEOs.

Hint: follow “Best GEOs and verticals” tag not to miss top niches to launch at RichAds platform combined with the most up-to-date regions!

Cricket creatives: advertising trends

Knowing how to get to the target audience is crucial, cricket ads are no exception, you need to test several approaches to attract relevant users.

Below we’ll show several creatives for push ads and a landing page for pop ads for you to have a clear understanding of converting approaches.

Push creatives examples for cricket offers

• Event-based approach.
  There are a lot of cricket events that happen, both national and international, make sure you mention them in your images and in the texts. This approach can be combined with exclusive bonuses or pics of famous players.
  
• Play on the love of fans.
  As you’ve understood, in some countries, like India, cricket is not just a sport, it’s almost a religion. You may apply this on your creatives, for example, play on national pride, imply that your product is specifically for cricket enthusiast, etc.
• Localize your creatives.
  As cricket is a very popular sport in some GEOs, competition can be wild, so you need to stand out by the quality. Make sure your images are translated properly and all the bonuses are clear and relevant. What’s more, highlight how your brand differs from others — it can be a bonus or some local payment methods, doesn’t matter.

Hint
Approach your managers at RichAds to get top-notch localized creatives for free, including texts and pic.

Now let’s get to landing pages for pop ads format, in this case everything will be quite simple. 

To make a converting lander for cricket offers, you can show either famous players or current events on the page. Make it bright and obvious that you work with cricket events and keep track of them. Another important element is a simple registration form, only crucial fields — name, contact info and that’s all.

You need to attract a user yet not scare him, that is a must for cricket promotion!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7 steps to advertise cricket offers: actual setup

Finally, we’ve compiled the vital and crucial things you need to know when starting a cricket campaign in 2024 and getting great results from it.

7 main steps for cricket offers promotion

1. Start the campaign in advance. Begin your campaign at least 2-3 days prior to the cricket event, if you can do it a week ahead, it’s even better! The sooner you start, the more users you’ll gain.
2. Use Performance Mode to get an efficient campaign. Before starting a campaign, you need to choose an algorithm. Performance Mode is perfect for anyone as it chooses the best sources automatically and updates them for an affiliate to get highest results.
3. Set higher bids and budgets. As events, especially big cricket championships, are very competitive among marketers, you need to stand out from others to gain enough traffic. In this case bigger spendings lead to bigger payouts!
4. Set increased frequency cap. It means that you need to show your push ads more often during events. Try at least 2-3 times per person, so that they don’t miss your ad and product.
5. Test 5-10 ad copies for push ads and landers for pops. The more variable approaches you use, the more leads you’ll attract! It’s a proven idea to boost conversions, make sure you change pics and texts frequently and leave only those with high CTR.
6. Stick to Premium sources. Those are the sources at RichAds that have the highest CR and proven traffic volumes, as they are constantly tested and updated by the internal team of the platform.
7. Automated optimization process. Turning off your sources and analyzing them manually during short events is a very tiresome process, no one has enough time to do it. So make sure you do this automatically, for instance, via Automated Rules or Target CPA.

Conclusion

Cricket is not only one of the most popular and viewed sport in the world, but also a great Betting niche that can skyrocket the profits of affiliate marketers.

Use this guide to get your profit to the next level and launch a cricket offer on RichAds traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best ways to advertise cricket in 2024: affiliate manual appeared first on RichAds Blog.