Top 10 Best Dating Advertising Networks

With so many options available, it can be overwhelming to determine which one will offer the best results for your campaign. By choosing the best network, you can increase your chances of reaching your target audience, driving quality traffic, and ultimately, boosting your ROI.

Top 10 Dating Ad Networks
RichAds
PropellerAds
Adsterra
MGID
Advertise.com
ExoClick
HilltopAds
MyBid
Zeropark
Adcash

In the end of the article we’ll provide you with a detailed comparative chart with all the important criteria. Check it out!

Criteria on choosing dating ad networks

So, how do you make the right choice when it comes to selecting an ad network with the top-notch dating traffic?

Below we’ll compare all the 10 ad networks on the 7 criteria, you’re the one to decide which one to test first!

Criterion#1: GEOs selection 

One of the most crucial things when it comes to choosing dating networks for advertisers is the amount of GEOs available. Obviously, none of the networks provide volumes for all the countries, but it’s vital to check if the most trending GEOs are included. 

In some cases, it’s possible to check daily volumes a day to know for sure, for instance, using Predictor or Insights sections.

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Important: when choosing an ad network, make sure it provides the GEOs your offers are compatible with. The more countries it offers, the better!

Criterion#2: payment methods

Convenience is the key when selecting the best of all the online dating advertising platforms. Make sure the payment options they have are suitable for you, it’s perfect if there are several ones that fit into your desires.

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In case an ad network doesn’t offer your desired method of payment, you can always consult an account manager to learn about alternatives. Don’t hesitate to ask!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Criterion#3: fraud prevention

No one wants to get fraudulent traffic, doesn’t matter if those are dating networks for publishers or advertisers, high-quality leads shall be a priority. Check what’s used for prevention of bot traffic and learn if you’ll get a refund in case something’s wrong with this or that site or publisher.

It’s great if a network uses combined anti-fraud techniques, double-checking proves that a platform cares for customers and their brand image.

There are several ways to check the traffic — in-house services and external assistance, it’s better to use both, for instance, RichAds applies these principles.

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Criterion#4: targeting options 

Targeting options shall vary for a marketer to cover a very specific or broad audience. One more criterion which works by the rule “the more, the better”. If an ad network has various targeting options, it would be easier for a marketer to optimize a campaign and cut off his expenses.

One of the most crucial options that need to be everywhere are GEOs, including cities and regions, devices, browsers, and OS. Others are optional, though may be very fruitful in determining a TA, like IP targeting, for example.

RichAds Team

Pay special attention to frequency cap, it helps not to annoy users and show them ads as often as you believe is suitable. 

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Criterion#5: minimal deposit and bid

Deposits vary from network to network, though you shall remember that adding less than $100 to your account is pointless.

What concerns the minimal bid, this info needs to be checked in advance. Of course, it’s less likely that you will start a campaign with the minimum price and expect to get huge volumes, but you need to be aware of the overall pricing of a net.

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Important: minimal bid is a starting price of an RTB auction, there’s a very little opportunity that your campaign will get traffic if you start with it. It’s always better to consult a manager on the best price for your GEO or use Predictor tool.

Criterion#6: traffic sources

If there’s anything that matters for a marketer even more than payment methods, it’s certainly the traffic sources that are available per ad network. Choose those networks that offer the most diverse and profitable ad formats that have proven their efficiency through the years.

Pay attention to traffic sources that have :
Best bids,
Nice traffic volumes,
Suitable verticals,
Simplicity of setup.

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Criterion#7: optimization tools

This might be one of the most important criteria, as optimization is a daily and sometimes tiresome task for a marketer. As long as it’s done manually, of course. That’s why a great network would try to simplify the life of an affiliate marketer and provide him with the tools to optimize the process. 

There are several AI features that are offered and implemented by ad networks in 2023. For you to have a deeper understanding, we’ll enumerate all of them.

1. Target CPA. An algorithm that automatically makes black- and whitelists as well as Micro bidding to fit into the desired cost of conversion. It’s easy to set up and doesn’t require any efforts from a marketer.
2. Performance Mode. That’s an AI tool that also aims at reducing costs per campaign by automatically updating black- and whitelists daily. The main perk of it is that no tracker is required, the algorithm will find the best converting sources without setting up the postback.
3. Automated Rules. Due to this feature a marketer can get automatically generated blacklists according to his own conditions. Again, no effort is necessary, just create a rule and see how too expensive or non-converting sources are turned off.
4. Micro bidding. The bidding tool of these advertising platforms allows to customize bids per specific sources, resulting in potential cost savings. By adjusting bids for traffic sources that perform well but are too expensive, advertisers can optimize their campaigns and achieve better results.

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Bonus criterion: education materials

That’s not necessary for a network to have a great amount of education materials. Though, if it does have something fruitful to offer for a marketer, it looks even more luring. The more expertise is shared by a net, the more trust it can gain from advertisers.

For instance, a dating ad network can provide advertisers with the following materials:

• Blog. That’s the heart of an ad network, where all the expertise, recommendations and tips are stored. The more articles on various verticals and ad formats, the better it’s for the marketers’ education.
• Youtube channel. Basically, it can contain anything — expert interviews, webinars, podcasts as well as video tutorials on various affiliate marketing topics. For instance, at RichAds you can watch Ads&Grans videos, those are interviews with different industry professionals.
• E-books. Those are materials that have gathered all the knowledge of a platform’s expertise in one place. All in all, it’s one more way to prove that a net knowledge is in-depth while providing marketers with useful tips.

Best dating ad networks: detailed comparative chart

We’ve gathered all the information on the best dating ad networks in one comparative chart below. Find all the criteria in one place for your convenience!

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What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

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