With the increasing prevalence of mobile devices and the fact that now nearly 60% of web traffic is from mobile users, it makes sense to start catering to mobile more and more in everything from web design to content to advertising. Traditional display ads, banners and lightboxes and slide-ins and pop-unders, these all rely on…
Read more
Pop-ups in the traditional sense are a hassle, a thorn in the side of every web user. Before the advent of pop-up blockers, it was not uncommon to close a window after a long session of browsing and see half a dozen or more pop-up windows open behind it. They hog system resources, they distract,…
Read more
How much of your marketing do you automate? Too many small business owners, entrepreneurs and startups all seem to think they need to do everything manually. I see it all the time; forsaking tools because they’re too small to make full use of them. Here’s the thing; there are tools specifically designed for small businesses.…
Read more
Remarketing, also called Retargeting, is a form of audience creation used for PPC advertising. As the prefix re- implies, it’s reaching out to target the people who have already expressed some interest in your ads. Generally, this means it’s people who clicked through an ad to your landing page, but did not then carry on…
Read more
Udemy is an online academy and a great source of relatively cheap learning. There are a ton of great courses out there, though there are also tons of bad ones thrown up by people looking to make a quick buck. In fact, there are even Udemy courses on how to make money with Udemy courses.…
Read more
Bandcamp is a global platform for hosting and selling music, used predominantly by small independent musicians. It’s excellent for its purpose, but it’s also a crowded platform. How can you make effective use of Bandcamp for music promotion? Let’s talk about it. About Bandcamp Using Bandcamp is free and pretty easy for musicians and artists.…
Read more
Conversion rate is super important, but it’s a bit of a disingenuous number. You can have a high conversion rate and still make less money than you were before you made whatever change you made. How? Here’s one example: you have 1,000 weekly visitors with a 10% conversion rate, for 100 conversions per week. You…
Read more
There are a lot of ways you can pay for traffic and use it to earn some money, depending on what you’re doing with your site, the source of the traffic, and other factors. Before we dig in too deep though, let’s talk about some basics. Defining CPM First of all, CPM ads. CPM ads…
Read more
True success with affiliate marketing means two things: getting as many sales as possible, with offers that pay as much as possible. Sure, you can set up long-term residual income with 10-cent commissions, but why bother with those when you can get $50 a pop, or even more, depending on your niche? Who wants to…
Read more
Alexa is one of the oldest forms of non-Google rankings online with any sort of comprehensive scope. It’s very generalized, as it covers every industry, rather than just those basic top list sites that seemed to pop up everywhere a handful of years ago. You can’t pay to rank higher, you don’t get preferential treatment…
Read more