Developing an app takes a lot of time, energy, and money. When it comes time to launch it, you need to treat it with the respect it deserves. Simply throwing an app up on the Play Store and iTunes won’t cut it. Some older estimates put the number of new apps on just the Google…
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Social content lockers are a type of plugin that isn’t used often, and it seems rarely used to good effect. That alone tells me that they aren’t very good for SEO, but I’m always open to new evidence. So, let’s take a look at them and see the way the world lays. What is a…
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I’ve been seeing the term “performance marketing” or “performance advertising” floating around a lot the last few months. It’s not a new concept or a new term, and I don’t even think it’s trending especially hard right now. It’s simply a case of the Baader-Meinhof Phenomenon; when a term comes to your attention and it’s…
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Sometimes all you want is a cheap infusion of traffic and you don’t much care where it comes from. Why is it so hard to insert money and get visitors? Unfortunately, the reason it’s so hard to convert money into viewers is because it wasn’t, in the past. When it wasn’t, people did it all…
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Social bookmarking is a trend from years past that has lost some steam in recent years, mostly due to penalties stemming from Penguin. The problem with social bookmarking is essentially the lack of quality to the links. When using them before, webmasters would create a single link anchor and post their link on any site…
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Hashtags were more or less invented in 2007, when Chris Messina, a Google Designer, thought about creating them as a way to indicate groups and topics for discussion. If you wanted to talk about a particular event, you might use #EventName and your message in a tweet. Back then, Twitter didn’t create links out of…
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For being one of the largest and most-used advertising networks in the world, Google is pretty imprecise with their billing schedule. Once you know how it works it will make sense to you, but the trick is understanding how it works. So let’s dig into it, shall we? Manual Payments and Payment Control Much like…
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If you want traffic from a specific country, you have two options; you can buy it, or you can work to get it organically. These are the only options available to you if you’re looking for untargeted traffic too, of course. You either get it with money or you get it without. It’s just that…
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Reddit is one of the largest social media outlets online, and they have an incredible potency in terms of traffic and focused, interested users. They also have high-profile visitors, including many celebrities and stars from all walks of life. Just look at some of the AMAs they’ve done for an idea. All of this combines…
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There are a few reasons why your AdWords conversions suddenly drop to nothing, or near nothing. Almost all of those reasons have to do with budgetary considerations. Before I get into that, though, there’s one cause we need to discuss. Changes You Made The primary focus of this post is on causes of a conversion…
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