Native advertising is really interesting. See, Google doesn’t like it when you hide ads. If you try to pass off an affiliate link as a natural link, you can earn a bit of a penalty. If you do it too much, you can even end up deindexed. If you persist in doing it for too…
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Pay Per Download, or the PPD model, is a form of content monetization wherein you create content – or aggregate it – and provide it through a service that monetizes the download stream. Often, this means a wait page with advertising, offers the user has to click through to get, or some other form of…
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CPM ads are a bit of an art. You’re paying for impressions by the thousand, but you’re not guaranteed clicks out of any of those impressions. Furthermore, even if you get those clicks, you then have the whole issue of the sales funnel and all the additional potential failure points along the way. Therefore, if…
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Traffic Estimators are pretty useful sites for a certain demographic. Not everyone has need of one, but they come in handy when you’re a marketer looking to say, figure out how much traffic your competitors are getting. You can estimate their traffic and compare it to your own to get a decent idea of how…
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A conversion funnel starts wide, with broad spectrum advertising and awareness campaigns. These campaigns feed into more targeted advertising, where the user might think “hey, I’ve heard this name before. This is interesting, maybe I should check it out.” That tier of advertising then leads to landing pages, blog posts, and other properties where you…
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In the world of buying traffic, there are literally thousands of websites that sell, and orders of magnitude more who buy. There’s no shame in it, if you do it right. It’s not illegal. It’s not even unethical, again as long as you’re not doing it for an illegal purpose or to scam someone. We…
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There are a few reasons why you might want to contact the owner of a website. Most of them benefit you in some way or another, though some exist to solve problems. For example: You want to write a guest post for their site. You want to invite them to write for your site. You…
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AdWords is a complex system, and it can be very difficult for new users to grasp in its entirety. Heck, some pro-tier marketers don’t even use parts of the system. Even so, there’s plenty of valid documentation available, and posts like this one. Avoid these common mistakes and you’ll be well on your way to…
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You have three options when it comes to serving mobile users on your website. Option 1 is to use a responsive design and let the dynamic code do all the work. Option 2 is to use a subdomain or subfolder specifically designed for mobile, and redirect mobile users to that URL. Lastly, option 3 is…
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Everyone loves the idea of viral; at least, everyone who isn’t talking about diseases. Viral content has the potential to draw 1000% of your usual traffic to your site in an astonishingly short amount of time. Sites have been known to crumble under the weight of the sudden publicity. Conversions skyrocket simply based on volume,…
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