In the world of online affiliate marketing, you have a wide range of options. Some, like Amazon’s affiliate network, require not insignificant space on a website and a real investment in writing about products in order to make commissions. Others, like Google AdSense, are much more freeform and work by dynamically scanning your content for…
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Crafting a compelling email marketing campaign is tricky enough without having to worry about your vocabulary. Unfortunately, you have to. Your word choice – and the context in which you use the words – matters. If you’re frequently using trigger words that are known to flag emails in spam filters, you’re going to have a…
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Affiliate marketing, when done properly, allows you to have what amounts to a passive income once you have things established. You set up a site with offers, you run content to attract users with organic search, and you pull in the money as they flow from Google to your offer site. Of course, affiliate sites…
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Thousands of websites have published millions of posts on the subject of getting your site ranked on Google, pulling in Google traffic and growing your site using Google as a resource. And why not? Google is well positioned as the dominant force in search. It would be years, decades before an upstart could outmaneuver and…
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Affiliate marketing has a long and tricky history as a strategy for internet marketing. It has existed pretty much as long as the concept of recommendations and word of mouth advertising has existed, which is to say, since the dawn of commerce. As long as there have been people willing to recommend a product, there…
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Along with bounce rate, visitor count and keywords, time on site is a prominent enough metric that it shows up in all sorts of fields by default in Google Analytics. It stands to reason that it’s a valuable metric, and many marketers seem to love it. What is it, how is it measured and is…
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There’s no better time than right now, when you’re setting up a new storefront, to plan for the future. I know there’s a lot going on, a lot involved with setting up a storefront, establishing branding, and making sure your website is stable. However, starting on the right foot will help you grow without the…
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