Dating ads predictions: experts share 2024 trends

RichAds

Let’s start with the most interesting part — GEOs. We see the stable results in Tier 1 countries like the USA, Germany, Austria, France and the Netherlands as well as Japan. Though, the competition for newbies can be a bit high, so we’d advise to also test India and LATAM, payouts may be not that high, but the results would be stable for sure. Check out our monthly “GEOs and verticals” reports to stay tuned for more trends!

In terms of traffic sources, our highest recommendation is push and in-page push ads. They imitate personal messages for users and create a sense of real profiles in Dating apps, which is perfect. Apart from that, the formats are quite affordable and have zero restrictions for any creatives, so are really worth a try in 2024 and do show results, you can see a case of our advertiser here, not to be unfounded.

Of course, AI is not just a trend, it’s a must for any affiliate launching Dating campaigns, so optimizing campaigns is now dead easy. We’d advise to test automated algorithms like Performance Mode, Automated Rules and Target CPA to eliminate any efforts from your side and get only relevant traffic as fast as possible.

AdCombo

1.  Online dating apps userbase has doubled in size over the last 5 years. Almost a third of all Internet users worldwide today consider trying some form of online dating, hence various services are appearing almost every month to meet this growing demand.

2.  Dating brand owners cater to their specific target audience, its age, intentions, or other preferences. If a specific app becomes known to be perfect for serious relationships, its developer usually provides a carefully crafted interface and appropriate monetization strategy. As the competition grows tougher, it is way safer to preserve current market share and target a similar audience, than to meet everyone’s expectations.

3.  Neural networks have started to play a big part in recommendation algorithms. AI is now monitoring not only the user’s profile, but a ton of other metrics like chat keywords, activity cycle, specific pages visited, time spent looking at particular photo etc. Such a massive amount of data has previously been very difficult to tackle, but now we’re likely to see even more user involvement overall.

AdsEmpire

The Dating vertical is quite stable, but it has also developed trends worth paying attention to in 2024. 

First and foremost are the various monetization models for products. In addition to the classic subscription model, the coin model and hybrid models are entering the game. With different product monetization formats, you can more effectively match products to your traffic, experiment, and generate new profits. 

Our team at AdsEmpire keeps a finger on the pulse and is actively developing work with these offers. We recommend testing them!

Another undeniable trend is the use of AI. AI is now making a revolution in affiliate marketing. The workflow is becoming simpler: you can now generate content, gather information, and perform analytics, tracking, and personalization of advertising campaigns.

Juddy.biz

Dating is one of the leading and most interesting verticals in our system. 

Among the trends we can highlight the increasing need for precise targeting: nationality/religion/type of employment/sexual orientation. These issues are extremely important for geos with conservative views on personal life. 

All of the above form the creative’s requirements: standard appearance for the advertised region, “realism”. At the same time it is encouraging that the beginning of 2024 was marked by an increase in CIS dating traffic – global digitalization is bearing fruit.

LosPollos

The Dating vertical is still relevant to all geos, but Tier 1 countries remain the most promising for affiliates. Working with the USA, Germany, France, Canada and the United Kingdom is still very profitable. However, good income can also be earned in less developed regions. 

In 2024, we’d recommend testing (if you haven’t already) locations in Latin America, Asia and some regions of Africa. Brazil, Colombia, Chile, China and Israel show good potential. Many people here are actively looking for new audiences.

There are still many dating traffic channels in the market. Today it is possible to find quality audiences on both traditional social networks and niche dating websites. Yes, ASO traffic is down, but search and social traffic are on the rise.

In general, the foundation already laid in the Dating niche is being progressively enhanced as technology (including AI) develops.

Traforce

In our view, many dating products will soon feature new technological advancements thanks to the integration or partial integration of artificial intelligence. In fact, this is already happening, even with simple offers 18+. To enhance user experience, AI is replacing bots on sites 18+, chatters on content sales platforms, translators in dating services, and so on.

Additionally, we will soon see more content sales platforms competing with or resembling OnlyFans. The trend of expressing gender differences in various countries and the emergence of new gender identities is becoming increasingly noticeable. 

Products will emerge to meet the demand for content, community interaction with gender-specific features, and partner searches for dating. Traforce strive to keep up with all these trends, propose our partners great offers with high rates, and help them find the traffic to earn more and for the long term!