Dating trends in 2024

Rise of LGBTQ Offers

2024 has seen many affiliates expand their offers into the LGBTQ space. This is a niche within the Dating vertical that, until recently, had not been getting much focus, but holds massive potential.

It makes sense, right? Just as there is a huge demand for mainstream LGBTQ dating platforms, there is huge demand for dating offers, and these offers give affiliates more niche audiences with higher engagement.

• Inclusive and Safe Spaces.
  LGBTQ offers emphasize creating safer and more inclusive environments where users can explore openly. Affiliates can bring these values into their campaigns, reaching users who may feel marginalized by more traditional dating offers.
• Higher Conversions.
  LGBTQ dating offers often convert better as the community is generally more engaged. These offers provide a more focused, personal user experience, leading to higher engagement and conversions for affiliates.
• Specialist Networks.
  Networks like us at Advidi specialize in Dating traffic and provide the ability to filter and target LGBTQ audiences directly, allowing affiliates to run ads with more relevant content.
• Custom LGBTQ Content.
  LGBTQ audiences are seeking content that resonates with their identities and experiences. Affiliates who use tailored messaging and creatives are more likely to succeed in driving conversions.

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AI (Of Course)

Yup, you guessed it! The inclusion of AI in 2024’s top Dating trends should be no surprise. Let’s take a look at exactly how the two letters on everyone’s lips are influencing the vertical.

• Chat Bots.
  Chatbots may not be present in every Dating funnel yet, but it’s only a matter of time. The potential is massive. Imagine the conversion power of advanced AI chatbots that are programmed to cater for the Dating vertical, and can be implemented at specific stages of the funnel to engage and chat with users. Pretty exciting stuff.
• Image Generation.
  A huge impact AI is having on the Dating vertical already is the amount of creative independence it gives affiliates and media-buyers. Gone are the days when affiliates recycle the same tired, overused creatives again and again because they don’t have access to fresh material.

  With AI, it’s fast, simple and cheap to keep updating images used in creatives. This not only means you can freshen up your creatives to battle ad-blindness, it means that your banners and pre-landers can contain completely unique and original images, made to your specifications.

• AI Characters.
  Now this is where things get really interesting. Basically, this is a ‘build-your-own-bot’ situation. Users will have the ability to build a character from the ground up, choosing everything from hair color to personality traits. A fully AI-driven character that the user can create to match their exact personal preferences, and then interact with. These offers are already being run right here in Advidi.

Make Things Personal

Niche segmentation could be the difference between a good affiliate and a great affiliate in 2024, but what is it? Niche segmentation refers to making creatives and campaigns much more personalized and targeting a specific niche of the audience. This could be targeting specifics like GEOs, age-brackets, hobbies, interests, desires, etc.

For a long time in the Dating vertical, offers were quite generic. Slight variations of the same offers and creatives were used to target the same demographic (straight, middle-aged men) and offer the same generic experiences. 

2024 has seen a rise in niche offers being pushed by affiliates, as we begin to realize the value of giving the user a more personalized experience.

• Higher Conversion Rates.
  Niche audiences are more engaged, leading to better targeting and higher conversion rates. Tailored offers and creatives resonate much more powerfully with specific communities.
• Lower Competition.
  Niches have less saturation compared to the usual Dating offers that many users have grown completely blind to, allowing affiliates to stand out and achieve better ad performance with fewer competitors.
• Improved Traffic Quality and Long-Term Revenue.
  Niche segments attract loyal users with higher lifetime value.
• Global Opportunities.
  With niche segmentation, affiliates can expand to multiple GEOs around the world with localized campaigns.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Press Play

Gamification is a word that has become hugely popular in recent years, and is now beginning to enter the Dating sphere. The idea behind gamification is that it encourages engagement, motivates users and has a lasting impact on an affiliates back-end quality, but how does it work in the Dating vertical?

• Incentivized Actions.
  Users are rewarded with badges, points, or credits for completing specific actions, such as sending messages, interacting with others, or upgrading to premium memberships.
• Progress Tracking.
  Some platforms use progress bars or achievement levels that track a user’s activity, creating a sense of accomplishment and encouraging continued use.
• Progress tracking.
  Another trend is that some Dating apps use progress bars or achievement levels that track a user’s activity, creating a sense of accomplishment and encouraging continued use.
• Daily or Weekly Challenges.
  Dating platforms may introduce challenges, such as unlocking new videos if the user sends a certain amount of messages.
• Leaderboards and Competitions.
  Users can compete with others for top spots on leaderboards, based on activities like sending messages or viewing profiles.
• Unlockable Features.
  Some Dating platforms use gamification to offer users access to special content or features, such as private chats, virtual gifts, or exclusive profiles, in exchange for completing certain actions or purchasing premium services.
• Mystery Rewards.
  Platforms may introduce elements like “mystery boxes” or random rewards, which users can unlock by reaching specific milestones, keeping the experience dynamic and exciting.

Push And Pop

Networks like RichAds specialize in pop-up and in-page push ads, which remain a great tactic for converting Dating offers in 2024.

• High Visibility.
  In a vertical where ad-blindness is increasingly becoming an issue, pop-ups give your ad immediate visibility and attention. For Dating, the goal is to spark immediate action, and pop-ups can be the best way of attaining this.

• No Opt-In Needed.
  Just as ad-blindness is an increasing issue, so is trying to stay on top of compliance while also grabbing attention. It’s not as easy as it used to be, but in-page push ads are a great way to grab the users attention without requiring user opt-in.

Let’s Get Started

The best time to start running Dating offers is right now! You’re all clued up on what’s hot in the vertical at the moment, so why not get involved? At Advidi we are specialists in Dating, and our dedicated account managers are ready and waiting, so sign up to start making some real dough as an affiliate marketer.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

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