Gambling industry trends for affiliates in 2024

In the article, RichAds ad network team unveils what to expect from iGaming industry this year, look for all the trends from GEOs to creatives and traffic sources!

Trending GEOs for iGaming in 2024

Each year brings new hot countries for a test, 2024 is certainly no exception. This year is all about new legislations and prospective countries that slowly but firmly become the new faves by affiliates.

Below we’ll open up and share all the secret spots!

LATAM: finally legit!

Probably, this is the region that has been the most hyped iGaming trend since 2022, and now it’s finally legit!

In 2023 the law on Gambling activities in Brazil was accepted and the regulations on iGaming finally passed in December 2023! This year the Gambling market in Brazil would certainly become a land of opportunities for affiliates.

Not only Brazil’s worth your attention, make sure you test Peru which also legalized both Gambling and Betting activities in 2023, coming into force in 2024. Another country that is really close to legalization of online casinos is Chile, it’s not regulated yet while the negotiations on this term have already started.

All in all, the size of iGaming market in the region will grow more than twice by 2026, reaching $54 billion, while in 2023 it already reached $21 billion, according to PagSeguro International. Furthermore, the audience of many LATAM countries is really engaged, more than 50% of people tried online Gambling at least once!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tier 3 GEOs: most prospective for a test

Looking for more market trends for Gambling industry? This is your brightest sign to test Asian and other less popular Tier 3 GEOs!

Asia: firmly growing

In particular, Bangladesh, the Philippines, Vietnam, India and Indonesia are worth your attention. Especially, we’d recommend testing the Philippines where online Gambling and Betting are legit.

Not to be unfounded, the size of the Asia-Pacific Gambling market is expected to reach $72 billion in 2030. Below you can see overall stats of the market, with most popular games, brands and growth rate.

Make sure to test Asia this year, it sure will pay off.

Tier 3: underrated yet profitable

Many affiliates ignore Tier 3 as they hope for the highest profits of Tier 1, while forgetting about the prospects they’re missing. The thing is that more expensive GEOs require big budgets and can still not pay off due to high competition. 

RichAds team analyzed the internal stats and highlighted several GEOs that will give the biggest profits to affiliates —- Nigeria, Egypt, Turkey, Vietnam, Pakistan and Malaysia.The cost for traffic is really lower, while the income is quite high.

We see these GEOs on top in our monthly “GEO and verticals” report, they have the best results for iGaming.

Hot traffic sources for Gambling: choose wisely

In terms of traffic sources, Gambling industry trends also depend greatly on regulations.

We believe that this year is all about gaining profit faster and easier, so the traffic sources shall be as reliable and trusted as possible. At RichAds we see two main sources — pop and push ads.

• Pop ads.
  The easiest format to start with is pop ads — you only need a link and basic targeting to get started. This type of traffic is “aggressive” but for iGaming offers it’s more of a positive quality, as players tend to be more impulsive and sensitive. For the dynamic and visually appealing nature of casino games, pop ads can showcase game previews, bonus promotions, and other enticing elements.
  In terms of price, it is the cheapest option at RichAds, starting with $0.5 per thousand views!
• Push ads.
  This ad format has zero restrictions when it comes to creatives and landing pages, there’s no chance of a ban or anything like that.
  Furthermore, push traffic are real people that subscribe to ads voluntarily, so the audience will already be an engaged one.
  These ads are delivered directly to users’ devices, appearing as notifications on their screens, which ensures high visibility. With compelling visuals, concise messaging, and a clear call-to-action, push ads can effectively communicate the thrill of playing casino games.

Trendy creatives for iGaming: what’s new?

Everybody knows some time-tested approaches to Gambling and Betting, like bonuses, storytelling and interactive elements, those are eternal truths that will convert.

But what about Gambling industry trends for creatives in 2024?

Non-trivial ideas that for your push ads creatives:

• Use the most up-to-date trends.
  For example, casinos in Telegram are gaining momentum, especially for Tier 3 countries. The thing is that such types of casinos help to overcome the fear of legal punishment in countries where Gambling is illegal. Make sure you track such trends and use them in the images.

• Diversify your audience.
  Before making your creatives, do some actual research on the GEOs in terms of gender and age of players. Not everywhere it’s middle-aged men who gamble, sometimes those are women or people of older age. Use different types of players on your images!

• Apply personalization.
  This approach was mostly popular for Dating, though recently it showed greater effect for Gambling offers. It can be an imitation of a personal message from a famous casino, using a messenger icon and specific bonus that a user will get.

• Localize your creatives.
  Use national symbols, people in national costumes or just people with appearance that is common in the region. It can also be specific holidays or lucky mascots if a country is religious or superstitious!

• Show gameplay by famous bloggers.
  If the brand you’re advertising is quite popular, you can check if there’re any gameplays by famous influencers on Twitch or YouTube and feature them on your creatives. That will boost brand recognition and interest among younger audience.

Landing pages for iGaming in 2024: main tips

In terms of landing pages the key factor is simplicity and the “register-and-play” attitude. It means that a simple registration form and a few bonuses aside is the main trend of 2024. No one wants to fill in a 10 field registration form to play casino, remember it!

Another similar idea is to show all the bonuses in one page accompanied by fast registration. Just briefly specify how your online casino differs from others and again — highlight any freebies if you have them!

Those are main hottest ideas for creatives in 2024, make sure you implement them in your campaigns.

iGaming and AI tools: optimization hacks

Artificial intelligence has impacted affiliate marketing greatly in 2023, and it is certainly another market trend for Gambling industry this year.

It can be used for different purposes from image generation and audience analysis to optimizing and analyzing campaigns.

Guides on AI usage in affiliate marketing:
Top 18 push advertising examples and creative approaches
Top AI tools to revolutionize your affiliate marketing

Now we’ll focus mostly on gaining actual profit via AI —- this can be done by automated optimization, when all the sources sorting is done by the algorithms, not a marketer. 

1. Performance Mode.
   It is a cutting-edge AI-driven optimization algorithm. This tool is a game-changer for launching campaigns as it autonomously generates black- and whitelists tailored to your unique targeting criteria. The beauty of Performance Mode lies in its independence from trackers for setup – a marketer’s dream come true!

   In terms of results, our clients’ success stories demonstrate a remarkable reduction in CPA by 79% and a staggering increase in conversion rates by 253% through the utilization of Performance Mode.

2. Target CPA.
   It is an algorithmic approach that necessitates a tracker. This optimization flow allows you to specify your desired cost per conversion upfront, enabling the algorithm to automatically generate Micro bidding strategies, blacklists, and whitelists based on your CPA objectives.
   With minimal input from marketers, campaigns are fine-tuned and optimized effortlessly.
3. Automated Rules.
   This is a functionality designed to automatically blacklist non-converting or excessively costly traffic sources. By setting up rules tailored to your campaign’s needs, such as deactivating sources that exceed double the conversion price without generating leads, you can streamline your optimization efforts.
4. Optimizer.
   The feature on the RichAds platform offers a seamless way to enhance your campaign performance by enabling you to fine-tune targeting parameters directly from the statistics page. Through the intuitive interface of the Optimizer, you can effortlessly track campaign metrics, modify source inclusion/exclusion in whitelists and blacklists, and fine-tune custom bids using the innovative Micro bidding functionality.

In essence, these tools are designed to save you time and money while delivering optimal results effortlessly.

More iGaming trends in 2024 on RichAds YouTube channel

Looking for freshest trends not yearly, but monthly? We got you! Our YouTube channel is full of fruitful and juicy info for marketers of any level!

Subscribe to find the info on RichAds YouTube:

• interviews with industry experts,
• webinars on iGaming and other niches,
• round tables with hot discussions,
• tutorials on the platform,
• podcasts on burning issues.

Make sure you watch the latest RichAds webinar with the Head of Yellana CPA network, Anstasia Titova, you cand find more iGaming trends there!

Conclusion

It doesn’t matter if you’re a beginner to the iGaming industry or a pro who knows all about it, following trends is essential for anyone.

Due to the article, you can launch Gambling campaigns easily and skim the cream of them really fast. 

Make sure you test RichAds iGaming traffic today to gain first profit tomorrow!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Gambling industry trends for affiliates in 2024 appeared first on RichAds Blog.