How Telegram games earn money: Case study with $11000+ monthly profit

Case study details: challenge with earning money on Telegram games

Our client Andrew P. is an experienced entrepreneur in the gaming industry, recently turning his attention to web applications. Initially, Andrew and his team were planning on developing a casual web game based on ‘match-three’ mechanics. With the sudden rise of Telegram Mini Apps and money earning games, they decided to follow the hot trend and made a tap-to-earn clicker. The point was allowing users to tap a few times per day, increasing engagement and regular involvement rate.

After the launch, Andrew and his team worked on promoting the app with paid motivated traffic and various referral programs so users could invite friends. By the time their app was on for over 5 months, it reached about 1 million users monthly. The team was considering monetizing the project to reinvest the money on promotion, including the in-app advertisement placements. But almost all of the options implied severe changes to the interface, time-consuming negotiations with every single advertiser and annoying formats.

Eventually, we at RichAds found Andrew’s app on a listing of top tap games in Telegram and contacted him regarding becoming a publisher for our ad format in Mini Apps. But what could we offer?

Quick overview on how to make money with Telegram games in Mini Apps at RichAds

Recently, at RichAds platform a fresh advertising format was released: native ads in Telegram Mini Apps. It allows marketers to launch advertisements that are shown to users in Mini App windows, hovering above the app window with a small banner consisting of an icon, short title and description, overall looking like in-page notifications. Basically, these ads appear to apps’ users according to set targeting parameters across integrated publishers.

Case study details: solution with Mini App monetization

After exploring the format and some tests run, Andrew agreed to join and we started to gather specifics on the app and ad preferences. Here’s the info we started off with:

• Audience’s regions: globally, but mostly the USA, Germany, CIS (like Ukraine);
• Payout type: per click on ads, the starting point was at ~$0.012;
• Initial goal: reinvesting for paid motivated traffic to promote the app;
• Preferences: all affiliate marketing verticals allowed, except for 18+ content; banner colour adjustment to match the interface; moderate ad frequency (new banner per 8 seconds;
• Approximate duration: up to 1 month, considering mid-term results.

Overviewing the earnings

The first day of full work was very surprising for Andrew: about $257 daily revenue!

Due to the high demand and really good CTR on the ads at Andrew’s app, advertisers began competing for the converting traffic source by raising bids to get prioritised placements. Even though the starting payout per each click was estimated at ~$0.012, it grew quickly.

During the period of being a publisher at RichAds, Andrew was constantly in touch with our manager, discussing the mid-term results and best practices. He shared that while making the money with ads in the Telegram game, Andrew started buying motivated traffic to acquire more audience. Apparently, the cost of motivated traffic were 4-6 times less than he received from the ads, so he managed to quickly acquire +70% in audience!

Soon, the community growth started showing results and the more advertisers competed for ad placements on his tap clicker — the higher the bids were getting — the more he earned daily! During the 28 days, the daily earnings from the ads in the Telegram game were constantly increasing, while the active player acquisition phase started on the 10th day. Eventually, Andrew reached the average payouts of $563 daily, while the overall profit from ads exceeded the motivated traffic expenses by 480%!

Useful information:
At RichAds the payouts to publishers are conducted every two weeks with the minimal withdrawal amount of $10 for online wallets like Capitalist, Payoneer, PayPal, etc. Alternative cash-out options can be discussed with managers.

Results on earning money with advertisements in Telegram games

After 28 days of being a publisher at RichAds, Andrew earned on the ads from his Telegram game $11,589.26 in total! It was enough not only to acquire new users for the app, but also to further develop the project and even start working on a new one.

At the end, Andrew was obviously very pleased by his experience of being a publisher at RichAds, valuing insights and profits gathered.

Conclusion

With the Mini Apps and sudden popularity of tap-to-earn clickers, making money with Telegram games began a very demanded opportunity, especially for the app owners. While many monetization options with ads lack elegance, require a technically challenging process of integration and don’t necessarily cover the promotional costs, we at RichAds introduced a better way! Our client Andrew became a living proof of that as he managed to earn over $11k in just 28 days!

We at RichAds were the first among advertising networks to launch native ads in Telegram Mini Apps, providing both marketers and publishers with a convenient solution. Over 500 advertisers run campaigns at our platform across top verticals, while we’re open for a client-oriented approach on each side. Join RichAds as a publisher of Telegram ads in Mini Apps and start earning real cash right now!

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