Proven ways to promote Gambling in Latin America
The question is how to buy Gambling ad traffic in LatAm and overcome competitors while boosting your revenue?
RichAds ad network team knows the answer and is ready to reveal it in this full guide on LatAm traffic, stay tuned!
Is Gambling ads traffic in LatAm worth the fuss?
In short, yes, Gambling ads traffic in LatAm is totally worth the effort.
Yet we don’t like to be unfounded, let’s look at the reasons that will persuade any marketer to drive traffic to Gambling offers in LATAM.
Huge Gambling player base
The amount of active gamblers is usually the main factor of GEO choice for affiliates, and Gambling advertising traffic in LatAm is huge. Only for Brazil there are 7857 daily casino visits, and it’s the number one iGaming GEO by visits in the world, surpassing the United Kingdom.
Furthermore, this doesn’t apply to just casinos, betting sites are also extremely popular among users in LATAM. For instance, since the betting legislation in Colombia in 2016, there has been over 5 million users in 2023, in comparison to only 250k users in 2017, which is more than a skyrocketing growth.
Legalization boost
It’s not only Brazil that allows iGaming in LATAM, but also Argentina, Colombia and Mexico that have specific laws regulating Gambling activities. What’s more, Costa Rica and Panama allow international players with an operating license, while Peru is in the process of iGaming law development.
Constant research of LATAM iGaming laws is the best strategy, you can regularly check news of the region not to miss any legal updates and choose the best region for launching your campaigns.
Internet and mobile penetration growth
This may be an obvious point for developed countries, yet for LATAM the rising penetration of mobile devices and the internet meant a lot.
Over 70% of the population in Latin America possesses a smartphone, and smartphones account for 60% of internet traffic. This trend presents significant opportunities for mobile sports betting.
Additionally, given that a majority of bets are placed via mobile devices as well as deposits in online casinos, the role of smartphones is crucial. Notably, the number of smartphone users in Latin America has surged by 91% since 2019.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Best GEOs for driving Gambling ads traffic in LatAm
Globally, you can choose any LATAM region and test it, but if you wish to ensure that your profits will be high, it’s better to bet on legal regions: Brazil, Colombia and Argentina.
Let’s have a look at the regions’ legal system in terms of iGaming, popular payment methods and target audience.
Colombia
Colombia was the first in the region to legalize and license online gambling in 2016. This approach has led to economic growth and increased tax revenue that supports the country’s healthcare system.
It has a regulated online casino market overseen by Coljuegos, the licensing authority. It ensures compliance with Responsible Gaming standards, while the National Council of Games of Luck and Chance advises on socio-economic policies and operational guidelines for gambling businesses.
As of 2019, the sector included 20 national and around 360 local betting operators, 15 lotteries, and over 2,600 gaming establishments. Although only 17 operators provided online services, they generated 35% of the market’s turnover.
Payment methods for online casinos in Colombia
In Colombia’s online casino sites, you can use various payment methods.
- These include credit and debit cards from brands like Visa and Mastercard, as well as local options like Éxito and Codensa.
- Users can also make bank transfers mainly through PSE, and use digital wallets and cash services like Efecty and Daviplata.
- Additionally, international credit cards like American Express are accepted, along with cash payments through services like Baloto and Banco de Bogotá.
iGaming players stats in Colombia
We checked official stats at iGaming Columbia and collected the most relevant data on gamblers and bettors.
- Age: 18-65
- Population that plays: 55%
- Average revenue: 261 million euro
- Average revenue per user: $690
Brazil
Brazil boasts the largest gambling market in LATAM and is the biggest regulated market worldwide, especially when compared to the regulations in the US and strict controls in major Asian markets. The annual turnover from gambling in Brazil is estimated at around 10 billion dollars.
In 2018, Brazil began drafting a law to regulate gambling, after years of legislative delays, significant progress was made in 2023 when the president approved a new comprehensive law in December 2023. This law allows for both online and physical sports betting.
When considering all gaming types, including casual games, Brazil ranks fifth globally. Real-money gaming has seen impressive growth, with over 100 million participants. The most popular gambling activities are lotteries, sports betting, and casino games.
Online Gambling payment options in Brazil
- Most popular options for Brazil include Pix, Sodexo, and Boleto. However, there are limitations on the use of debit and credit cards for online gaming activities in the country.
- To improve user experience, look for online casino sites that use electronic wallets like Pay4Fun and Evino. They are really popular among users.
Gamblers demographics stats in Brazil
According to start.io stats, there are several main characteristics of Gambling players, we’ve gathered them below.
- Age: 18-34 on average
- Gender: mostly male
- Carriers: Claro, Vivo, Oi
Check out the full guide on Brazil here, from creatives to traffic sources!
Argentina
Argentina’s gambling regulation stands out in Latin America due to its decentralized system, where each province sets its own rules.
After the National Lottery monopoly ended in 2018, Buenos Aires Province became one of the first to regulate online gambling in March 2019. This made other provinces like Corrientes, Mendoza, and Santa Fe to quickly establish their online gambling frameworks, especially during the pandemic, as a response to rising illegal betting and the need for legitimate options.
Currently, 17 of the 23 provinces and the Capital City of Buenos Aires have implemented some form of gambling regulation. Argentina’s federal structure allows each province and the city to control online gambling, with the general rule being that online gambling is prohibited unless permitted locally.
Most frequent payment types for gamblers in Argentina
- Online casino payments are usually made through Paysafecard, Neteller, Skrill, and Ukash.
- Other popular options include PayU, PagoFacil, Rapipago, MODO, and Mobiamo.
Gamblers in Argentina: main stats
Start.io stats highlight several main peculiarities for gamblers in Argentina crucial for affiliates’ marketers knowledge.
- Age: 18-34 on average
- Gender: mostly male
- Carriers: Claro, Personal, Movistar
- Devices: Android
Top 2 traffic sources for LATAM iGaming market
As the LATAM region is really attractive for most marketers, it’s crucial to choose the safest source of traffic not to get banned and get great volumes.
RichAds team has made an extensive analysis of sources and highlighted two main traffic channels that convert and don’t have any restrictions on any creative or text — push and pop ads.
Push ads
Push ads are one of the most reliable ways to drive traffic, especially for promoting Gambling offers. They don’t face many restrictions and don’t require complicated techniques like cloaking. The key benefit of push traffic is that it engages real subscribers who have opted in to receive advertisements, creating a loyal audience.
Plus, push traffic is affordable, with click prices at RichAds starting as low as $0.01 in Argentina or $0.2 for Brazil. This combination of engagement and cost-effectiveness makes push ads a top choice for gambling promotions.
Pop ads
Pop ads are another excellent option for gambling offers, particularly in the LATAM market. Their aggressiveness captures the attention of users who are already interested in casino games and sports betting.
This approach not only resonates with the audience but also helps keep campaign costs low while maximizing returns. Setting up pop ads is easy; you only need a casino link and some basic targeting to get started.
This simplicity allows marketers to launch campaigns quickly and profitably. The price per thousand clicks starts with $3.5 for Argentina or $1.2 for Brazil at RichAds.
For the best results, it’s important to keep an eye on the tag “Best GEOs and verticals at RichAds” to find out which ad formats perform best in LATAM and other regions this or that month. Over the past year, it’s clear that both pop and push ads have been the most effective for iGaming at RichAds, especially in Tier 2 and 3 markets.
Converting ad creatives ideas for LATAM Gambling offers
There are many various approaches to successful Gambling ads, we’ve collected the ones that really work on push ads according to RichAds expertise.
- Use football for Betting ads.
In LATAM, football is the most hyped sport, so we’d recommend looking for events in this field and using it in your push creatives. It can be the pic of the most famous player in the exact team, or several most popular football teams in the region faced against each other. - Personal message.
You can craft an ad that reminds of a personal message, notifying a user about upcoming betting events, bonuses or lucrative offers. You can also show money, players or events on your banners to be more persuasive. - Apply brand name and colors.
In general, it’s worth using creatives in the style of the landing page or close to it. For example, you can make an ad with Cristiano Ronaldo on the entire banner and the call to action, using the color and name of your betting brand.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
- Highlight famous slots.
Research hot or top 100 slots in this or that region for your brand and other famous casinos, and mention them on your banners, highlighting possible bonuses and entertainment. Use bright and colorful banners with an imitation of real games! - Implement calls to action.
Urgency or limited offers also work well in the LATAM region, you can imply that the bonus works today only or the game ends soon and it’s crucial to place bets right now. Apply exact figures and first deposit sums. - Localize your creatives.
Translate your push ads into Spanish properly, using national mascots, flags for sport ads or most popular payment methods in the exact region to attract only relevant audiences. You can also ask your manager at RichAds to make localized creatives for you for free!
For pop ads you can apply several main approaches for landers and pre-landers.
First of all, gamification elements with slots on pre-landers are eternal and convert really well, luring users with potential entertainment.
In terms of landers, combine all the crucial elements of a casino or betting site on one lander — show payment methods, upcoming events, slots, and don’t forget about a simple registration form.
How to launch Gambling ads in LatAm: 5 main tips
There are several main tips that will help you boost the profits from iGaming ads in LATAM, according to RichAds expertise.
Top 5 tips for LATAM iGaming ads
- Begin any campaign with Performance Mode. This algorithm serves as a comprehensive solution for those experimenting with push or pop ads, automatically generating whitelists tailored to your specific region, boosting results with 0 efforts .
- Add 5-10 various creatives. If you’re into push traffic, ensure that you explore all potential strategies to engage your target audience. For pop traffic, consider employing various landing and pre-landing pages to determine which one provides the highest conversion rate.
- Select the optimal bid. At RichAds, you can either use the suggested bid provided in the campaign setup or consult your account manager for precise bidding advice tailored to your targeting needs. AM’s will guide you to the best choice!
- Evaluate the results. You can implement the Optimizer interface on the platform, which compiles all campaign data along with various metrics, enabling you to deactivate underperforming sources or adjust bids without entering each campaign individually.
- Optimize your ad campaign. This can be achieved through manual efforts or automated solutions. For example, Automated Rules can streamline this process by disabling sources that are really costly or provide no leads.Automated solutions are the best for optimization as they save time and efforts greatly.
Check out more GEO-oriented manuals
If you wish to get more data on other regions and launch successful Gambling ads at RichAds,
check out more guides:
- How to gain Betting traffic in Bangladesh
- How to gain Betting traffic in Brazil? Full affiliate guide
- How to gain Gambling traffic in Vietnam?
- How to gain Gambling traffic in Indonesia? In-depth overview
- How to gain Gambling traffic in the Philippines? All secrets revealed!
- How to launch Gambling in Brazil: learn expert insights
- How to gain Gambling traffic in Bangladesh?
- Promoting Gambling ads in South Africa: best practices
- How to gain Gambling traffic in Malaysia? Top insights
Conclusion
Now you have the full guide on Gambling ads in LATAM with all the insights necessary for both experienced affiliates and newbies.
Launch your LATAM offers on RichAds traffic to get increased CR today!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
The post Proven ways to promote Gambling in Latin America appeared first on RichAds Blog.