Telegram ads: where to buy and how does it work
Telegram is a very convenient and flexible platform, serving as both messenger and promising traffic source to promote products and services. While buying Telegram ads usually meant channel ads or sponsored content certification, RichAds has recently introduced an innovative solution to run ads in Telegram mini-apps!
In this article, we will explain how to advertise on Telegram with RichAds ad network’s new format!
What are native Telegram ads at RichAds?
Previously, advertising on Telegram for affiliate marketers was full of inconveniences. The internal means for promotion were limited to appearing only in Telegram channels as sponsored messages or posts driven by specialised ad agencies. In-channel sponsored messages were introduced by Telegram only in 2021 and followed with tight content guidelines. On the other hand, the ads that impersonate owners’ posts don’t get as much response as before.
Native Telegram ads by RichAds operate not in channels but in mini-apps (prioritising popular clickers), functioning more like push notifications and being independent from the messenger’s ads policy. The owners of Telegram mini-apps can monetize their products with advertisements, establishing moderation preferences individually. And since RichAds is a complete self-serve advertising network, you are able to set up, launch and optimize Telegram ad campaigns just the way you want!
Comparison and advantages of Telegram advertisements in mini-apps
Being independent, innovative and having the already relevant audience for the most popular niches in affiliate marketing, Telegram native ads by RichAds are granted with sufficient superiority. Below we compared all available ways to advertise on Telegram to highlight all the benefits of the yet poorly explored format!
| Native ads in Telegram mini-apps by RichAds | Sponsored messages in channels by Telegram | Ad posts in Telegram channel at specialised agencies | |
| Affiliate marketing compatibility | Fast and adequate to the affiliate marketing area moderation with a vast experience of RichAds advertising network | Strict moderation policies (including the top verticals in affiliate marketing); manual moderation process takes up to 3 days | Some Telegram ad agencies might apply additional restrictions on advertisements |
| Telegram premium users selection | Able to select targeting either or both paid subscription and regular users | Not shown for users with Telegram premium | No selection for Telegram premium and non-premium users |
| Targeting coverage | Essential targeting parameters for Telegram mini-apps | Telegram claims they don’t exploit users’ personal data for the ads, so the targetings might be limited | Relatively wide targeting options |
| Addressed audience accuracy | Individually shows the advertisement slightly over the mini-app; relative audience due to primarily targeting clickers | Relatively well-matched target audiences; ables to target only the channels with over 1000 subscribers | Separate kinds of users in the Telegram channel might get interested in the advertising post |
| Optimization possibilities | All up to industry standards and in-house tools such as whitelisting/blacklisting sources and Micro bidding for custom CPC bids on targetings | None: fixed CPM price on displaying advertisements in channels | None: fixed CPM price on Telegram channels or groups of channels by category |
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to successfully advertise on Telegram mini-apps?
The native Telegram ads by RichAds are a very young ad format yet to be fully explored by performance marketers. Here, we highlighted the cornerstones of running Telegram ads in mini-apps from our platform!
Add minimum 5 creatives for higher CTR.
In order to achieve high click-through rate, we recommend adding many different creatives that can approach various interestes of users. For example, you can start with 5 per a campaign to ensure the initial tests have a chance to effectively engage the audience. Creatives for Telegram mini-app ads are quite similar to push notification icons (128×128), followed with a title (30 characters) and description (up to 60 characters).
Set broad targeting options for wider audience coverage.
RichAds allows to target Telegram mini-app users in the ads by geographical, technical and account subscription parameters. Note, that it’s only one country per campaign allowed, so don’t narrow down the regions and cities before getting conclusive results on tests. For now, mobile and desktop devices can’t be targeted separately, as we did that to prevent users from limiting the used traffic sources by this. Also, it’s better to keep the list of involved OS and languages not limited, just like enabling ‘Telegram Premium subscribers only’ will narrow down the amount of users who will see the ads.
Adjust budgeting for the higher ad campaign’s performance.
It’s recommended to follow the suggested bid as the Telegram mini-app ads’s costs at RichAds are evaluated via Real-Time bidding technology that runs action among ads for the first placement. The daily budget, though, should be at least $30 for the tests, preferebly run with ‘ASAP’ option on as it might potentially increase traffic volumes by 35%!
Track ad data and optimize campaigns to focus on performing options.
Connecting a tracking solution is essential for seamless optimization as you can monitor the traffic sources performance in details. RichAds is already integrated with all popular trackers which are soon to introduce the new ad format’s template while push notification channeling works fine with Telegram mini-app data.
For traffic sources optimization RichAds platform offers compiling whitelists and blacklists, by adding their coded ID’s into the respective field. After a deposit of min $500 to your RichAds account, you will be assigned a personal account manager who will help you with setting up and optimization, along with providing whitelists for the exact geo and offer. We also offer free creatives for marketers who’d like to test the new Telegram ads with us!
With Micro bidding users can adjust bids on certain targeting parameters and traffic sources, for example, lowering bid for poorly performing sources or increasing for the well-converting ones!
Schedule ads to catch the most relevant audience.
Initially, we strongly recommend setting the scheduling to 24/7 running so you can judge of the audience activity and peak hours by the tests results. For example, once we noticed that some Gambling offers in Norway gain the most response in early mornings, as apparently local audiences prefer such activities right before work. More to that, if the advertised offer requires a call-centre assistance, you can request its working hours and set them to prevent losing potential leads.
Every month we share reports on the top profitable countries and niches for our ad formats, analysing our internal RichAds platform’ statistics. The native ads in Telegram mini-apps are going to appear there very soon with traffic insights on the best geos and verticals for the format!
Where to buy Telegram mini-app ads traffic?
For now, RichAds is the only provider of Telegram ads in mini-apps among advertising networks, but we suspect not for that long. We hand-pick the most popular mini-apps (preferably clickers) so their owners have a mutually beneficial opportunity to monetize, while affiliates get a unique and innovative ad format on top messenger. Currently, the traffic volumes of native ads in Telegram mini-apps at RichAds exceed 70 million users around the globe, and constantly keep growing.
For Telegram ads price calculations we offer CPC (cost per click) model, by which marketers pay for every click on the ad in a mini-app. The minimal CPC bids on native Telegram advertising at RichAds start from $0.015.
In the future, we plan on segmenting the Telegram traffic by verticals, but you’re already free to test the ad format on our platform and see the performance yourself! Also, we are considering to add CPM model that charges per 1000 views, as it’s another popular way to evaluate Telegram ads costs in affiliate marketing.
The minimal deposit amount at RichAds is $150, while you can find among the available payment methods: bank cards, wire transfer, Capitalist and Payoneer.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Conclusion
RichAds ad platform is the first advertising network to introduce native ads in Telegram on mini-apps with full control over setup, configuration and optimization of the campaigns. The Telegram ads prices come minimum by $0.015 per click available worldwide including the geos where the messenger has most users. Come test the new advertising format in Telegram at RichAds!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
The post Telegram ads: where to buy and how does it work appeared first on RichAds Blog.