Top 10 Self Serve Ad Platforms in 2024

support@bulkcpa.com 31 July 2024 Uncategorized 0

The traffic market has lots of solutions to offer: from performance agencies to affiliate networks, regular ad networks to self service marketing platforms.

Today the team of the ad network RichAds will explain what self service advertising platforms are, their advantages and which networks are worth your attention.

Self serve ad platforms are quite popular nowadays, especially because of their own unique features and opportunities they present. In this article you will find out more about the top 10 best self serve platforms that will definitely catch your eye.

Let’s start with learning what self service ads actually are.

What is a self service advertising network?

A self serve advertising platform is a network where there is no intermediary between an advertiser or a media buyer and the launch of an ad campaign.

Self serve platforms, as is evident from its name, presupposes that an advertiser/media buyer is the one fully in control of the ad campaign: from the settings, targeting and promo materials to optimization and performance control.

Advantages of self serve ad platforms

It should be obvious that with this type of ad networks you will be the one searching for and targeting the right audience, looking for possible ad placements and preparing all promo materials.

However, there are many advantages in this type of advertising:

Full control over the ad campaign: you will be the one making all the settings and all promo materials – no unwanted surprises;
Real-time bidding: where the campaign launch is quick and effective, most processes are carried out without you knowing;
No additional costs if there are no agencies or other third party involved;
Automated ad optimization: no need to spend a lot of time on analyzing and manual corrections, most networks offer smart AI algorithms that will take the routine off your shoulders.

Different platforms will offer their own exclusive features. So let’s have a look at the best self serve platforms for advertisers and their advantages.

Top 10 self service marketing platforms

1. RichAds

The ad network RichAds is one of the biggest ad networks that was founded back in 2018 and existed as a push network RichPush. In 2020 after merging with another pop network from the same project the name was changed to RichAds.

Now the network has more than 5 billion views a day. You can work with them on a CPC or CPM basis with the minimal click price starting at $0,005.

RichAds offers the following ad formats:

push notifications (including in-page and calendar);
pop traffic (including popunder);
native ads;
domain traffic.

In this ad network you can work with different verticals, but the traffic types that were mentioned above would convert better with Gambling and Betting offers, Finances, Dating, Antivirus and VPN as well as Nutra and Sweepstakes.

The ad network RichAds has traffic all around the world, and in the RichAds blog you will always find information on which GEOs convert best right now with your traffic type and specific vertical.

In the ad network you can use the following self-developed features that will make your optimization process even easier:

Performance Mode: will be of great help for newbies and will make it easier to optimize your campaigns with the help of black and whitelists;
Automated rules will automatically create white and blacklists to save your time;
Micro bidding: correcting the rates within one campaign;
Target CPA: setting the desired conversion price and a daily budget to have the campaign optimized.

It’s easy to launch a campaign at RichAds starting with $150. If you deposit more than $500, you can get a personal manager that might help you with the setup and optimization. The deposit can be made with the help of Wire transfer, Сapitalist or other payments methods.

The quality of traffic is constantly evaluated by both internal tools and an external one – Adscore. Apart from that the traffic in the network is divided into 4 groups according to its performance: Premium, Standart, Remnant and New. This gives media buyers an opportunity to test offers with the best traffic.

Hard work and its quality is always praised by our partners and giants in the industry: RichAds received an award from AWFA where the network was nominated as the best traffic source.

Check out top cases on RichAds traffic:

Launch traffic with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Smarty Ads

Smarty Ads is a programmatic ad network that also operates as an RTB platform. With more than 8 years of experience the network has proven itself as a reliable and convenient way of placing ads and media buying.

Smarty Ads offers solutions on different levels: for brands and agencies, publishers and developers as well as whole enterprises. Some of the main products include a Supply Side Platform (for publishers) and a Demand Side Platform (for advertisers), and a White Label solution.

Apart from placing banners on websites, you can always try other, more formats such as video, rich media and native advertising.

At your disposal you can find advanced ad inventory tools, opportunities for targeting and customizing your ad campaign and optimizing it following detailed automatically generated reports.

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3. Galaksion

The Galaksion ad network offers big traffic volume in such GEOs as Tier-1, Tier-2, LATAM, SEA, CIS and Asia. The network has been on the market since 2014 and is still gaining popularity. Nowadays it is known as a great source of quality traffic.

What ad formats can be found in Galaksion:

push notifications;
native ads;
direct link;
interstitial;
on-page notifications.

Galaksion buys all of its traffic directly from trustworthy publishers with no third party involved, which can be considered a great advantage.

The network also provides an easy-to-use interface, lots of free creative templates and such features as CPA Goal and CPA Price Model. You also get the opportunity to assess the volume of traffic you can have for a chosen rate.

4. Facebook Ads

Facebook Ads is by far one of the biggest platforms for launching ad campaigns. This social media and other Meta owned media have more than 2 billion users, which makes it possible to find the right target audience for virtually any vertical and offer.

Facebook offers different ad formats:

banners;
videos;
Collection Ads;
Carousel Ads;
Slideshow Ads;
Instant Experiences;
Lead Generation Ads;
Offer Ads;
and many others.

One of key advantages of Facebook is its relative accessibility in terms of price. What’s more, around 70% of media buyers note that ads in this network give exceptional ROI.

The platform also provides a wide range of parameters for targeting the audience based on their interest and online behavior.

Launch traffic with RichAds!

5. PropellerAds

The multisource ad network PropellerAds was founded 13 years ago and has traffic of more than a billion views a month for Finance offers, Mobile Utilities, Surveys, Software, Lead generation and other.

PropellerAds offers the following traffic types:

push notifications;
popunder;
interstitial;
survey exit;
on click.

At PropellerAds you can optimize ad campaigns automatically with the help of: automated rules, CPA Goal that will get optimal conversion price, SmartCPM bidding for highly converting traffic at a reasonable price. As an SSP the network gives the opportunity to launch and stop campaigns by yourself, save it in drafts, set the daily budget and a whole campaign budget, target the audience based on different parameters including connection type – 3G/LTE, Wi-Fi/Broadband.

The minimum deposit is $100 that can be made via a debit or credit card, PayPal, wire transfer, Skrill, UnionPay or WebMoney.

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6. Adsterra

Adsterra is one of the most popular ad networks in the world that was founded back in 2013. Now the traffic volume amounts to 30+ billion views a month globally and boasts 50 thousand users (publishers and advertisers).

The ad network Adsterra has the following ad formats:

popunder;
social bar;
in-page push notifications;
banners;
direct link;
native banners.

Adsterra offers these features to make your life easier:

Smart CPM and CPA Goal to easily optimize your campaign;
Pricing Tokens to track your ad expenses;
Traffic Chart and Traffic Estimator to assess the traffic volume and rates.

Apart from that the network promises “clean traffic” with the help of 3 levels of security from fraud, bypassing any adblock and integration with any tracker. You will have more than 20 parameters for setting up targeting. If you ever need help, you can always turn to your personal manager.

Usually the minimum deposit will be around $100 that can be placed via Paxum, Visa, MasterCard, UnionPay or Capitalist.

7. Taboola

The ad network Taboola can be viewed as a market veteran as it was founded in 2007. Despite that, it remains popular to this day with the number of users exceeding 500 million and traffic volume at 1 trillion views a month.

The main advertisement type in Taboola is native ads in different formats.

Taboola is appealing thanks to its database of lots of premium websites for placing native ads. Here you’ll find the most popular and hyped websites with a multi million audience. The network is a great tool for finding the right target audience.

The platform helps you optimize your campaign with the help of AI algorithms: automated rules, optimization recommendations based on the data Taboola stores. Its users also have the opportunity to work with GenAI Ad Maker for making creatives that will definitely hook the audience.

Taboola doesn’t have a set minimum deposit. But since it offers the biggest and exclusive sites for ads, the initial budget will not be small. If money is not a problem, this is a great ad network for working with native traffic.

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8. Clickadu

ClickAdu is an ad network that has been around for more than 10 years and has the volume of traffic of more than 6 billion views in 240 countries. There are more than 8 active users of the platform, and their traffic converts well with Gambling, Utilities, VPN, E-commerce, mVas etc.

ClickAdu offers 7 ad formats:

popunder;
push notifications;
in-page push;
banners;
SKIM (a link that will immediately refer the user to the ad);
video pre-rolls;
Instant Text Message.

The whole ad launch process will happen on one and the same page, no unnecessary redirects and will take just 5 minutes of your time. The network has 14 parameters for targeting, advanced technologies to protect you from fraud and the opportunity to work with 4 payments models.

The minimum deposit starts at $100. You can top up your balance using a bank card, wire transfer, Webmoney, Paxum or PayPal.

Launch traffic with RichAds!

9. AdMaven

AdMaven is a self service advertising network that can reach more than a billion users thanks to placing highly converting ads on platforms from their database.

What formats are available at AdMaven?

popunder;
push notifications;
video ads;
banners;
interstitial.

At AdMaven you will always have a tech support available for you. You can easily launch your campaign in a few clicks and with the help of advanced reports, API access and different targeting options you will be able to easily set it up and optimize it.

All you need to do is to deposit $50 and launch your campaign.

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10. Amazon Advertising

Amazon Ads is a more peculiar self service marketing platform and is different from the ones in the list. Despite it targeting Amazon users, it is now one of the biggest self service ad platforms in the world.

Amazon Advertising offers the following ad formats:

display;
video;
sponsored goods;
sponsored brands;
stores and more.

Amazon has its own DSP platform where the ads are bought and placed. You can work with them on a CPC, CPM or CPA basis. With the help of Amazon Video Builder and image generator you can create unique creatives with zero design experience.

Since the platform is incredibly big, the campaign budget will be higher. Depending on the chosen work format and ad type your budget can go up to $50,000.

Conclusion

Self service advertising networks are a great option for those who want to acquire traffic quickly with no intermediaries or additional costs.
At RichAds you can easily set up your ad campaign: just go to your account, set up the campaign in a few steps. And voila, your ad campaign is ready to be launched!

Launch traffic with RichAds!

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The post Top 10 Self Serve Ad Platforms in 2024 appeared first on RichAds Blog.

Top 10 Self Serve Ad Platforms in 2024