Top geos for Gambling offers in 2024

In this article you will learn what geos are the best for online Gambling advertising, how to work with them and what ad formats convert the most on them!

How to choose the best geo for online Gambling advertising?

In 2024 the online Gambling market has expanded over every region worldwide as new regulations are being introduced and traffic volumes grow. Some countries convert such offers very well while others pose challenges due to local specifics or ad platforms’ policies. While looking for the best geos to run online Gambling ads, it’s better to pay attention to some key points that could be of benefit or loss.

• Tier of the region.
  First of all, traditionally geos are sorted into Tiers that indicate the average payouts, audience penetration, etc. The higher the Tier — the higher the payouts but the audience gets much harder to approach. Plus to that, usually the audience from lower Tier regions gambles as a way to easily earn money, while a higher Tier countries’ audience plays just for entertainment. Such a pattern might determine the accessible approach in the general way of advertising.
• The geo’s audience.
  Research the needed geo in terms of socio-demographic parameters. This might get helpful to estimate what kinds of the audience you can get. While knowing how many people use mobile or desktop devices in their day-to-day life you can gather what device to focus on in your ad campaigns. Or what’s the male/female ratio? What’s their average age? Everything can be useful in terms of the geo as even little things in your ad can successfully directly approach the target audience.
• Traffic price and volumes.
  The CPC or CPM bid for a geo might also indicate whether the traffic is low quality or you might face fierce competition while advertising the online casino offers. If the bid is too high there’s a chance you will run out of traffic pretty quickly, but if it is too low you might not get any traffic at all to properly analyze the audience for further optimization. At RichAds there’s a unique in-house feature Predictor — an AI-based system, that predicts the amount of traffic you will get by selected bid.
• Restrictions by platforms.
  Some of the most popular traffic sources to promote the online Gambling offers, such as Facebook and Google ads, apply strict rules on advertising these products. For example, Google ads allows online casino products advertising only for the approved geos, having been certified by Google and if local regulations are not met — the campaign might get banned.
• Local regulations.
  You should also pay attention to the legal status the Gambling activities have in the region. While some geos with unclear regulations might convert well, the more strict the regulations are the more afraid the audience will be to engage the offer. In some cases when regulations are light while the gambling might be taboo, for example, due to religious or other populace’s beliefs. If the country accepted new regulations recently, this might indicate that the audience might get warmer towards such products.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trending geos for promoting online Gambling offers

According to Statista, the iGaming niche’s expected revenue of the market this year will approximately reach $100 billion, while in the next five years it will grow by almost 7% annually! Geos coverage expands, new brands constantly appear and they’re looking for cheap and effective ways to promote their products. That’s where the affiliate marketing field comes in. Let’s see what geos in general are the top performing for this vertical.

The 5 most popular geos for promoting online Gambling:

• USA;
• Indonesia;
• Vietnam;
• Brazil;
• Türkiye.

This list has been compiled due to general observations on popular geos within the iGaming niche advertising and RichAds ad network’s inner statistics. Below we will overview each geo to present an entire break-down for an easier choice.

1. USA

The United States of America is a Tier 1 geo for the online Gambling promoting, indicating very high payouts for advertisers. According to Statista, the projected revenue of the iGaming market in the USA will reach about $25 billion in 2024, which is a quarter of the total revenue this year! At the same time the audience is also increasing, as in 2024 it is expected that the USA counts about 58 million active gamblers.

Since the USA local regulations may vary depending on the state, we’ve compared socio-demographic insights from the regions with the clear legislative laws and most gambling audience: Illinois, Pennsylvania, Ohio, Arizona, Michigan, Virginia and New Jersey. According to Start.io reports, they turned out pretty similar to each other, each possessing 1 – 1.5 million active gamblers. The average age is 18 – 34, while the male/female ratio is very close, 51 to 49. The average income prevails at less than $25000 annually.

The usage by device shows that most of the gamblers use Android based systems, while the most popular carrier is either Verizon or T-Mobile. This might help in evaluating the budget for campaigns as bids for mobile and desktop devices vary for many ad formats. For example, in the US the recommended CPC (cost per click) bid on push ads starts from $0.2, while CPM (cost per 1000 impressions) bid on pops starts from $2.

In terms of the most popular products categories, in the US there are mostly slots, poker, blackjack and roulette. While the accepted payment methods usually are bank transfers, PayPal, Neteller, Skrill and Venmo.

Highlights:

• Tier of the geo: Tier 1;
• The geo’s audience: 58 million active gamblers, 18-34 average age, equal male/female ratio, less than $25k average household income;
• Traffic price: recommended CPC for push ads – from $0.2, the recommended CPM for pop ads – from $2.
• Restrictions by platforms: approved to target by online casino advertising campaigns by Facebook and Google ads and other traffic sources;
• Regulations: depends on the state, while in general are quite soft.

2. Indonesia

The country of Indonesia is a Tier 3 geo for the online casino promoting which signals low payouts but high audience penetration. And the audience size is vast — over 24 million active gamblers, while the entire population is 270 million in total. Most of them are 18 – 24 years old, while male/female ratio is in favour of the latter, 68%. By the way, Indonesian audiences mostly uses Android devices to access online Gambling sites.

The recommended CPC bid to advertise in Indonesia on push ads starts from $0.06, which is quite low but regular for Tier 3 geos. While the recommended CPM bid on popunders applied to Indonesia starts from $9. It indicates that pop ads might convert the Indonesian gambling audience better, thus the traffic price is higher.

Despite the fact that gambling is illegal in Indonesia in any form and more than half a million of sites have been blocked since 2018, online casinos come through to the market. The most popular online Gambling games in the region are slots, poker, live dealer games, roulettes and all kinds of dominos with dice. Among the most common payment options for this country are bank transfers, OVO, Xendit, GoPay, DANA, LinkAja and Jenius.

Highlights:

• Tier of the geo: Tier 3;
• The geo’s audience: 24 million active gamblers, 18-24 average age, female audience prevails, Android devices usage dominance;
• Traffic price: recommended CPC for push ads – from $0.06, the recommended CPM for pop ads – from $9.
• Restrictions by platforms: Meta might remove Gambling ads in Indonesia due to platform’s policies, Google Ads demand the product to be certified;
• Regulations: illegal.

3. Vietnam

This is a Tier 3 geo in Asia, one of the most promising regions for the iGaming marketing in 2024. The total revenue from online casinos in Vietnam is expected to reach $10 million by 2027 with the annual growth rate of 9%! The audience size is quite impressive: over 3.2 million active gamblers, mostly between the ages of 18 – 24. The male audience slightly prevails. Most of the audience uses Android devices to gamble online.

The recommended CPC bid on push for online Gambling promoting on this geo starts from $0.02, while the recommended popunder CPM bid starts from $2. Vietnam is also among the best performing geos on native ads, since it possesses huge traffic volumes on this ad format there.

Online Gambling activities are not strictly legal in Vietnam, while some facilities are open for foreigners and citizens while regulated according to local laws. Regardless of the fact, the iGaming products are quite popular here: roulette, poker, baccarat and insta games. The most used payment options are bank transfers, JCB, PayPal and alternative payment methods.

Highlights:

• Tier of the geo: Tier 3;
• The geo’s audience: 3.2 million active gamblers, 18-24 average age, male audience prevails, Android devices usage dominance;
• Traffic price: recommended CPC for push ads – from $0.02, the recommended CPM for pop ads – from $2.
• Restrictions by platforms: Google Ads demand such Gambling ads to comply with inner policy, not allowed on Facebook;
• Regulations: online Gambling is not officially regulated but might be seen as illegal by default.

4. Brazil

This Tier 2 geo represents consistent regions with average payouts and audience penetration. In 2023 Brazil became a discovery for online Gambling promotion, but now the fuss is up and the geo shows stability. The online Gambling market revenue in Brazil is expected to value over $2 billion in 2024, while the overall audience size is about 22 million active gamblers. The audience mostly consists of males 18 – 24 years old, but with strong preference towards desktop devices.

The recommended CPC bid for push ads in Brazil starts from $0.07, while CPM bids on clickunders start from $5.8. Brazil appears on almost every top list among the best geos to advertise Gambling niche, so as a Tier 2 region it stands in the middle ground in terms of traffic volumes and price.

Since December 2023 the online Gambling and Betting activities are legal within Brazil if local licensing demands are met. The most popular online activities are slots, poker, crash games and sports betting platforms. Among the most used payment methods: bank transfer, PIX, Boleto, PayPal, Pay4Fun, Skrill, alternative payment methods.

Highlights:

• Tier of the geo: Tier 2;
• The geo’s audience: 22 million active gamblers, 18-24 average age, male/female audience ration almost equal, desktop devices usage dominance;
• Traffic price: recommended CPC for push ads – from $0.07, the recommended CPM for pop ads – from $5.
• Restrictions by platforms: Google Ads allow advertising only Google certified operators, not regulated on Facebook;
• Regulations: regulated, legal for operators with local licence.

5. Türkiye

Türkiye is another Tier 2 geo entering the European market. The total online Gambling revenue there is expected to grow up to $14 million by 2027 while the current audience size is already evaluated at almost 8 million active users. The audience consists mostly of males 18 – 34 years old. The device usage is approximately 50/50 by desktop and mobile.

The recommended CPC bid on push starts from $0.02, while the recommended CPM bid on pops in Turkey will start from $2. Since Türkiye is a consistent Tier 2 geo, the high traffic volumes might get annihilated by low audience penetration.

In Türkiye only the sports betting activities are legal, while other forms of online Gambling are prohibited. Nonetheless, newly upcoming products successfully enter this European market: slots, crash games, poker, roulette, live dealer casinos and dice games. The most popular payment options are considered to be bank transfers, ecoPayz, Neteller, Skrill and alternative payment methods.

Highlights:

• Tier of the geo: Tier 2;
• The geo’s audience: 8 million active gamblers, 18-34 average age, male audience prevails, desktop/mobile devices usage equals;
• Traffic price: recommended CPC for push ads – from $0.02, the recommended CPM for pop ads – from $2.
• Restrictions by platforms: Google Ads demand the Gambling ad to meet local laws, not specified on Facebook;
• Regulations: regulated, online Gambling is illegal.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos to promote online Gambling at RichAds

RichAds advertising network has been working with Gambling traffic for years, providing affiliates with an opportunity to run ad campaigns on push, in-page, pops, direct click and native ads. We even won an award as “The best iGaming traffic source” by SiGMA Europe in 2022!

Every month we share a report on the best geos and verticals for our ad formats, drawing information from campaigns on RichAds’ ad platform. You can keep up on the current trends in affiliate marketing following the tag Best geos and verticals on our blog.

Below we listed the top performing geos for Gambling for each ad format gathered by RichAds platform’s inner statistics!

1. Best geos for Gambling offers on push ads

The top performing geos to advertise online Gambling vertical products on push notifications mostly consist of Tier 2 – Tier 3 geos from LatAm and Asia. The Asian region prevails here as the population there is much more than in any other regions and the target audience percentage grows accordingly.

The trending geos to promote online Gambling niche on push traffic: Brazil, Türkiye, India, Bangladesh, Indonesia, Thailand.

2. Best geos for Gambling offers on in-page ads

The best geos for online Gambling promoting on iOS in-page ads are generally of Tier 3 countries in Asia and Africa. In-page ads have their specifics as they can successfully target the iOS devices audience that might be unavailable for push ads.

The trending geos to promote online Gambling niche on in-page push traffic: Indonesia, Vietnam, Bangladesh, Philippines, Malaysia, Kenya.

3. Best geos for Gambling offers on pop ads

The most converting geos to run Gambling ads on clickunders represent Tier 2 and Tier 3 areas from Asia and Latin America. This ad format is still successfully expanding as new regions enter affiliate marketers’ point of interest.

The trending geos to promote online Gambling niche on pop traffic: Brazil, Indonesia, Vietnam, India, Bangladesh, Pakistan.

4. Best geo for Gambling offers on direct click ads

The most effective geos to advertise online Gambling vertical on redirect ads are generally of Tier 2 and Tier 3 countries with a huge lean towards Asia.

The trending geos to promote online Gambling niche on domain redirect traffic: Indonesia, Vietnam, Türkiye, Pakistan, Bangladesh, Malaysia.

5. Best geos for Gambling offers on native ads

The best performing geos to promote Gambling on native ads consist of all main regions from Tier 3 to Tier 1. Native traffic can effectively reach different types of audiences, which results in high profits worldwide.

The trending geos to promote online Gambling niche on native traffic: USA, Brazil, Indonesia, Vietnam, Canada, Bangladesh.

Conclusion

In order to successfully promote online casino offers in 2024 it’s not only required to have a performing traffic source but to know what geo possess the most of the target audience. Since the iGaming niche is surely expanding worldwide, such audience can be spread across countries even continents! We decided to not let you drift trying to find the top geo by trial and error, but to have an educated choice by RichAds’ insights on converting countries for Gambling offers.

We at RichAds have been working with Gambling traffic for a long time and our expertise has even been acknowledged as we are regular guests at online Gambling conferences within affiliate marketing. We provide a self-serve ad platform to run ad campaign on push, in-page, pops, direct click and native ads on over 220 geos from Tier 3 to Tier 1! Start earning on your Gambling ads while launching profitable campaigns at RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top geos for Gambling offers in 2024 appeared first on RichAds Blog.